While energy storage of batteries used in electric vehicles is still a significant challenge

Offering the convenience of a car, the Superbus is 15 meters long and has eight doors on each side. It would run on a dedicated two-lane highway between Abu Dhabi and Dubai, and leave the “speed track” in urban areas to drop off passengers at agreed locations.

A recent market trend is that lubricants from the UAE are gaining popularity and market share in the rising markets around the immediate region and beyond. Today, a significant part of the demand from CIS, Afghanistan, Pakistan, India, Sri Lanka, Bangladesh and Africa is being fulfilled by UAE suppliers.

Amongst exhibitors featuring at this year’s edition of Automechanika Middle East within the lubricants sector include: LIQUI MOLY, Wolf Oil, Eurol BV, Lubplus, Lubrex, Lucas Oil, BG Products, Accor Lubrifiants, Axxon Oil, CEPSA and Iyad Odeh Trading LLC to name a few.

Wolf Oil Corporation will be showcasing its two main brands Wolf and Champion and its ESP range of products, which cover the latest developments in the lubricants industry.

During the event Liqui Moly will be exhibiting its range of motor oils as well as its revamped car care series which it is introducing for the first time to the region. The entire product portfolio including the car chemical sector will be on display at the event and Liqui Moly will demonstrate how car drivers can reduce their ecological footprint by using their products.

Already today’s engine technology can accommodate a significant share of bio-fuels and we expect that in the near term the technology will allow for up to 30% and more of bio-components. Yet, there are no policies and incentives across the region for the industry to provide such modern fuels. It will not happen on its own – this is a call for government regulation and support to make it happen.”

While energy storage of batteries used in electric vehicles is still a significant challenge, the Middle East regions solar power potential could be a great source of energy provision. “Why do we need to wait for Siemens and other Western Industry Players to come up with programs such as Desert Tec to provide solar power on a large scale?”, asks Walid Fayad, Vice President of Booz & Company, “Masdar, the Abu Dhabi-based renewable energy company is developing concepts and technologies for 100% emission-free transportation. This is the time where the Middle East/GCC could truly pave the way for emission-free mobility and transport. However, significantly larger innovation and investment efforts are required”.

Mr. Sudhanshu Agrawal, Senior Marketing Manager, Balkrishna Tyres, commented: “In this region and
especially catering to the Middle East and North African countries there are not many shows especially in the automobile industry and tyres in particular. Since there is dedicated space for tyre exhibitors at this show, it will provide a very good opportunity for all the buyers and sellers to come under one roof. We are sure this show will attract huge footfall not only from the GCC countries but from African countries as well, which will facilitate brand promotion for Balkrishna Tyres.”

Fifty One East is the oldest retail chain in Qatar and is the exclusive address for a style savvy population seeking life-enhancing elements in Qatar. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East paves the way for Darwish Holding’s vision to bring forth international standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar’s coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.

He added that the Al Dobowi Group, operating for 35 years in the UAE, has become a leading player in the motive industry ranging from tyres to automotive battery and industrial battery sectors. Also, the automotive industry is working intensively on providing cost-effective electric vehicles.

Dr. J. Mark Stevenson, CEO of Eternity Technologies, said that the global motive power market for the electric truck industry has been growing at over 10% per annum with a growing demand for new and innovative products with high performance and quality standards.

“We came here to show the authorities in the UAE that the Superbus is as practical and drivable as it is beautiful,” said Antonia Terzi. “It tackles the challenges of mobility, spatial planning, service detail and environmental demands all in one.”

“Superbus will have an intelligent routing system rather than a fixed schedule. Commuters will book online or with their mobile phone, and the bus picks them up and drops them at their desired location.”

Nicolas Scholler, Sales & Business Development Manager Trademarks, Wolf Oil Corporation NV, who has an annual production of 83,000 MT of automotive lubricants, said: “The Middle East represents in our sales a total share of 12% in 2010 and we feel there are strong growth opportunities. We have been exhibiting at Automechaniaka Middle East for three years and want to confirm our presence in these markets.

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