there are still individual German exhibitors hoping to participate at the event

Eng. Essa Al Maidoor, Chairman, Society of Engineers – UAE, said: “The exhibition is larger than before and around 10,000 visitors are expected as the hardware, tools and machinery industries have a burgeoning market in the fast-growing economies of the Middle East. Events like Hardware+Tools Middle East play a significant role in raising awareness about the key issues facing the industry and contribute to the overall economic growth of Dubai.”

“Hardware+Tools Middle East, represents the voice of the industry by reflecting the latest trends and developments that impact the business in the region and beyond,” said Ahmed Pauwels, Chief Executive Officer of organiser, Epoc Messe Frankfurt. “The importance of events like these in the promotion and development of the local industry is quite significant. We plan to work together with government and regulatory authorities across the Middle East to ensure that industry best practices and standards are applied to the local industry,” he added.

From a design perspective, Samsung’s new “ONE Design” 5 mm ultra-slim bezel on premium LED TV models impacts the viewing experience by liberating 3D pictures from the TV set. In addition, Samsung has launched a Total 3D Solution, which takes consumers even deeper into theimmersive 3D experience.

Total 3D Solution includes a groundbreaking 3D Audio technology that simulates the height and depth of the audio track by distinguishing between foreground and background sounds to create an immersive experience. Complementing the stylish elements in any home, Samsung Total 3D also includes the world’s slimmest 3D Blu-ray player; the BD-D7500, that comprises smart features and epitomize Samsung’s 3S concept design philosophy—symmetric, slim and slot-in.

High level industry representatives also attended the forum, including from Honda Gulf, Scania, Al Futtaim Logistics, Mitsubishi Motors, GM, Michelin, Daimler, Nissan, Ford, Caterpillar, Mobis and Hellmann Worldwide Logistics among others.

The automotive sector in Jafza comprises of more than 500 companies, including those specialising in car products like tyres & tubes, workshop equipment, batteries, parts & systems, repair & maintenance and accessories.

High level industry representatives also attended the forum, including from Honda Gulf, Scania, Al Futtaim Logistics, Mitsubishi Motors, GM, Michelin, Daimler, Nissan, Ford, Caterpillar, Mobis and Hellmann Worldwide Logistics among others.

The automotive sector in Jafza comprises of more than 500 companies, including those specialising in car products like tyres and tubes, workshop equipment, batteries, parts & systems, repair & maintenance and accessories.

“ENOC/EPPCO’s approach to customer service is holistic; we don’t see ourselves only as the company that fills your petrol tank from time to time,” said Al Rasheed. “We are the team that services your car from start to finish, preserving its lifetime and making its use a far more enjoyable experience. We always strive to on our promise to bring customers speed, convenience, service, and value.”

A-map became the exclusive distributor for Korean-made Solite auto batteries in 2007, and has since successfully grown the partnership to cover the Middle East, Asia, and Africa. There are more than 500 thousand free applications available at the popular Android store and the ASUS A10 has the capacity to install up to 400 applications in its memory.

With the 5 megapixel camera customers can use the A10 device to take photos of their favorite subjects, which can be saved and shared among friends through You Tube and social websites such as Facebook and Twitter.

Automechanika Middle East 2011, which will run from June 7 to 9, 2011 at the Dubai Interna-tional Convention and Exhibition Centre, will see leading American companies participating, in-cluding: Diesel Parts of America, Keystone Automotive Operations Inc, Mustang Dynamometer, Treatment Products Ltd, Cardone Industries, Walker Products Inc, Grant Piston Rings, Tire Group International Inc, Auto Strategies International Inc and Firestone Industrial Products, to name a few.

Julian Blackwell, European Sales & Marketing Director, Firestone Industrial Products, said, “Au-tomechanika Middle East provides Firestone Industrial Products with the opportunity to share the latest information on our new line of truck cab springs. We are also actively seeking new direct distributors for the Middle Eastern countries. By exhibiting, we reinforce our dedicated efforts to serve the worldwide needs of the heavy-duty industry.”

Automechanika Middle East 2011 will feature a German Pavilion that will take up more space than ever before. This record-breaking pavilion will feature 59 exhibitors who come from across the entire spectrum of the German automotive aftermarket.

This represents an increase of close to 25% on the last edition of the event in terms of net space occupied. Furthermore, demand from German exhibitors is so high that despite the pavilion now being fully booked out, there are still individual German exhibitors hoping to participate at the event, taking up space close to their country pavilion.

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