While energy storage of batteries used in electric vehicles is still a significant challenge

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Offering the convenience of a car, the Superbus is 15 meters long and has eight doors on each side. It would run on a dedicated two-lane highway between Abu Dhabi and Dubai, and leave the “speed track” in urban areas to drop off passengers at agreed locations.

A recent market trend is that lubricants from the UAE are gaining popularity and market share in the rising markets around the immediate region and beyond. Today, a significant part of the demand from CIS, Afghanistan, Pakistan, India, Sri Lanka, Bangladesh and Africa is being fulfilled by UAE suppliers.

Amongst exhibitors featuring at this year’s edition of Automechanika Middle East within the lubricants sector include: LIQUI MOLY, Wolf Oil, Eurol BV, Lubplus, Lubrex, Lucas Oil, BG Products, Accor Lubrifiants, Axxon Oil, CEPSA and Iyad Odeh Trading LLC to name a few.

Wolf Oil Corporation will be showcasing its two main brands Wolf and Champion and its ESP range of products, which cover the latest developments in the lubricants industry.

During the event Liqui Moly will be exhibiting its range of motor oils as well as its revamped car care series which it is introducing for the first time to the region. The entire product portfolio including the car chemical sector will be on display at the event and Liqui Moly will demonstrate how car drivers can reduce their ecological footprint by using their products.

Already today’s engine technology can accommodate a significant share of bio-fuels and we expect that in the near term the technology will allow for up to 30% and more of bio-components. Yet, there are no policies and incentives across the region for the industry to provide such modern fuels. It will not happen on its own – this is a call for government regulation and support to make it happen.”

While energy storage of batteries used in electric vehicles is still a significant challenge, the Middle East regions solar power potential could be a great source of energy provision. “Why do we need to wait for Siemens and other Western Industry Players to come up with programs such as Desert Tec to provide solar power on a large scale?”, asks Walid Fayad, Vice President of Booz & Company, “Masdar, the Abu Dhabi-based renewable energy company is developing concepts and technologies for 100% emission-free transportation. This is the time where the Middle East/GCC could truly pave the way for emission-free mobility and transport. However, significantly larger innovation and investment efforts are required”.

Mr. Sudhanshu Agrawal, Senior Marketing Manager, Balkrishna Tyres, commented: “In this region and
especially catering to the Middle East and North African countries there are not many shows especially in the automobile industry and tyres in particular. Since there is dedicated space for tyre exhibitors at this show, it will provide a very good opportunity for all the buyers and sellers to come under one roof. We are sure this show will attract huge footfall not only from the GCC countries but from African countries as well, which will facilitate brand promotion for Balkrishna Tyres.”

Fifty One East is the oldest retail chain in Qatar and is the exclusive address for a style savvy population seeking life-enhancing elements in Qatar. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East paves the way for Darwish Holding’s vision to bring forth international standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar’s coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.

He added that the Al Dobowi Group, operating for 35 years in the UAE, has become a leading player in the motive industry ranging from tyres to automotive battery and industrial battery sectors. Also, the automotive industry is working intensively on providing cost-effective electric vehicles.

Dr. J. Mark Stevenson, CEO of Eternity Technologies, said that the global motive power market for the electric truck industry has been growing at over 10% per annum with a growing demand for new and innovative products with high performance and quality standards.

“We came here to show the authorities in the UAE that the Superbus is as practical and drivable as it is beautiful,” said Antonia Terzi. “It tackles the challenges of mobility, spatial planning, service detail and environmental demands all in one.”

“Superbus will have an intelligent routing system rather than a fixed schedule. Commuters will book online or with their mobile phone, and the bus picks them up and drops them at their desired location.”

Nicolas Scholler, Sales & Business Development Manager Trademarks, Wolf Oil Corporation NV, who has an annual production of 83,000 MT of automotive lubricants, said: “The Middle East represents in our sales a total share of 12% in 2010 and we feel there are strong growth opportunities. We have been exhibiting at Automechaniaka Middle East for three years and want to confirm our presence in these markets.

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Anything that can make our roads better and safer to drive on has to be a good thing

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The aim of our participation is to reinforce existing relationships or to meet new potential distributors for countries in this region. We are looking for strong partners interested in a long term relationship.” Wolf Oil Corporation will be showcasing its two main brands Wolf and Champion and its ESP range of products, which cover the latest developments in the lubricants industry.

A recent market trend is that lubricants from the UAE are gaining popularity and market share in the rising markets around the immediate region and beyond. Today, a significant part of the demand from CIS, Afghanistan, Pakistan, India, Sri Lanka, Bangladesh and Africa is being fulfilled by UAE suppliers.

Amongst exhibitors featuring at this year’s edition of Automechanika Middle East within the lubricants sector include: LIQUI MOLY, Wolf Oil, Eurol BV, Lubplus, Lubrex, Lucas Oil, BG Products, Accor Lubrifiants, Axxon Oil, CEPSA and Iyad Odeh Trading LLC to name a few.

Mr. Jimmy Horriatt, BG Middle East, exhibitor at Automechanika Middle East 2011, said, “Due to qualities of fuel and lubricants in the Middle East market, the region is an extremely important market to BG. The opportunity here for growth and maintaining market share for BG products is tremendous. Brand awareness, the introduction of new products, attracting new customers from dealerships and supporting our existing regional distributors are amongst our key aims for participating.”

“The Middle East needs a whole new approach to mobility and public transport”, says Fadi Majdalani, Vice President of Booz & Company, “current emission levels are simply not sustainable. A comprehensive approach of establishing excellent public transport systems and reducing the usage of private cars by means of road tolling, as well as an increase in fuel prices and a systematic demand management are required – and many cities such as Dubai, Abu Dhabi, Doha, Kuwait and Jeddah in the region are actually acting accordingly.”

Also today, freight transport and logistics in the Middle East region are highly inefficient and dominated by road transport. Governments in the region have initiated multi-billion US Dollar programs to establish a rail network in the Middle East / GCC to benefit from the lower emissions of rail freight transport and to accommodate the significantly increased demand. “Rail freight is only measure to reduce emissions in the transport and logistics sector”, says Ulrich Koegler, Vice President of Booz & Company.

“With over 60 international brands already present in the Saudi market, more and more tyre manufacturers are expressing interest in being represented at Automechanika Middle East, to gain a foothold into this extremely promising marketplace,” Pauwels added.

A largely import-driven market, as there is little to no local manufacturing, the Saudi market is a magnet for leading international brands, with Japanese and American tyre majors leading the way followed by a strong re-presentation from European and Asian brands. All tyres imported into Saudi Arabia have to pass the stringent safety specifications laid down by the Saudi Arabian Standards Organisation (SASO -saso.org.sa), before they can be marketed in the Kingdom.

Mr. Bader Abdullah Al-Darwish said, “We’re honored to be part of this prominent sports tournament which underscores Qatar’s passion for football and the country’s ability to stage first-class sports events.

Fifty One East is a key player in the retail industry in Qatar and one of its leading cornerstones for growth and therefore it is our duty to show commitment and support to such esteemed national initiatives and other activities that put the country on the regional and international sports map by sponsoring the Qatar Tennis Open for men, Qatar Tennis Ladies’ Open, Qatar Golf Masters, HH Emir Cup Horse Jumping Championship in addition to many others.”

With an annual production capacity of one million 2- volt cells, the company plans to export 85% of its output to global markets including US, Europe and Asia, apart from servicing the UAE and GCC countries. “I also like it because it can help ease traffic congestion and reduce the number of accidents. Anything that can make our roads better and safer to drive on has to be a good thing.”

Speaking at the function, H.H. Sheikh Saud said, “The opening of this advanced plant is a high point in the development of the industrial sector of Ras Al Khaimah and we are delighted to see that Eternity Technologies have brought in most modern R&D technologies to their plant.”

Earlier this week a senior transport official said that a second motorway between Abu Dhabi and Dubai would be built within four years as part of a strategy to reduce congestion and improve road safety. The Holland-based design team behind Superbus see it as an extension of this strategy. A fleet of Superbuses would run on a dedicated two-lane highway between Abu Dhabi and Dubai, and leave the “speed track” in urban areas to drop off passengers at agreed locations.

“Global suppliers and buyers from around North and East Africa, the countries of the former CIS (Azerbaijan, Kazakhstan, Uzbekistan, Turkmenistan, Kyrgystan and Tajikistan), Iran, Pakistan, India and others are expressing interest in sourcing out of the UAE, Qatar, Kuwait and Saudi Arabia,” said Mr. Ahmed Pauwels, Chief Executive Officer of organiser Epoc Messe Frankfurt.

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the region’s premier trade and networking event for the automotive aftermarket

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The global market for lubricating oils and greases, which includes both commercial automotive and industrial lubricants, is expected to be 10.5 billion gallons annually by 2015. Growing demand from BRIC countries, Central Asia and Africa is anchoring the increase in the lube market, which has led to a spurt of interest in the upcoming Automechanika Middle East in Dubai, the region’s premier trade and networking event for the automotive aftermarket.

“The Middle East region, with its prosperous consumer base is an area of great interest for manufacturers of specialty accessories, tuning and performance-enhancing products,” said Mr Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt. “With Automechanika Middle East being the platform of choice to access this rapidly-growing segment, it’s no wonder that we have attracted participation from leading players in this segment,” he added.

The report’s proposed two-pronged policy approach to achieve energy diversification involves establishing regulation (fuel taxes, carbon fees) and/or setting performance standards that the market can meet independent of the technology choice, while supporting technology-specific policies chosen based on the country’s own competitive advantage.

“Understanding the opportunities and challenges in energy supply across all modes of transport is a highly complex undertaking; this report is the first to provide a comprehensive framework identifying critical enablers and ensuring deployment of the broadest range of technologies,” said Nick Pennell, Vice President of Booz & Company.

The Middle East Construction Forum, which is a series of seminars and workshops being held for the benefit of regional construction industry professionals on the sidelines of the main event, is proving highly popular.

The Forum, is organised jointly by the Society of Engineers – UAE and Epoc Messe Frankfurt and it provides an insight into the latest industry regulations, new legislation aimed at standardizing the industry and details about industry best practices. The Forum is targeted at contractors and consultants, project managers and engineers work-ing in the regional construction industry.

Adel Yassin, CEO of Yassin Group Electronics, said, “We are so pleased to be partnering with Samsung a global leader in digital media and convergence technologies. With this partnership, we will take allmeasures to supply the Jordanian market with all the latest technologies to allow the market to be in line with the rest of the world.”

After the collapse in sales in the crisis year of 2009, demand for heavy trucks increased with varying growth rates across the world in 2010. China, India and Brazil even reported new records. Global truck sales soared by 51% to a total of 1.8 million vehicles last year. Jafza’s automotive community aims to capitalize on this optimistic outlook by focusing on ways to sustain and drive growth.

Now in its ninth year, Automechanika Middle East 2011 will be held at the Dubai International Convention and Exhibition Centre from June 7th to 9th. This year’s edition is set to be larger and more comprehensive than the past, with more exhibition space being taken up and leading figures in the regional aftermarket expected to attend.

In 1956, a branch was opened in Al-Khobar, which was their first international activity. The Group currently has the following business activities: Al Jabr Automobiles Sales and Services; Al Jabr Laundry and Dry Cleaning; Al Jabr Beverages; Al Jabr Electronics; Al Jabr Air Conditioning; Al Jabr Batteries; Al Jabr Garments; Al Jabr Insurance; and the Gulf Carton Factory.

The holding group is an active practitioner of Corporate Social Responsibility and has committed millions of Saudi riyals to supporting various charity projects that benefit local society.

Automechanika is the leading international meeting place for the automobile sector. As the world’s biggest trade fair for the automotive aftermarket it spotlights innovations and solutions in the fields of parts, systems, tuning, workshop equipment, bodywork & paintwork, car wash, IT & management and the latest automobile services.

Makita is also showcasing the LS1216 Slight Compound Miter Saw with enhanced technology which means it can make deep and exact cuts in woodworking as well as a brush cutter with a four-stroke engine. Automechanika Middle East is one of 13 global Automechanika fairs held in Asia, Europe, North America, South America and Africa.

3M, a world leader in abrasive technology has launched its new power tool line in the Middle East at this year’s edition of Hardware+Tools Middle East. “3M is a provider of full solutions and not just products. By producing power tools to use with our sanders and abrasives we are providing a complete solution for industrial applications to our clients,” said Kevin Miranda, Business Development Manager of Abrasives System Division, ME and Africa.

“Samsung continues to blend technology and art to take TV design one step further and the Smart TVs range offer the most exciting home entertainment experiences we have ever created. We have developed smart new features and applications based on our “Smarter Life” concept and combined those with innovative design. Samsung’s Smart TVs offer the ultimate viewing experience and will redefine the way users experience home entertainment,” said Sangsuk Roh, President of Samsung Electronics Levant.

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There is also an increasing demand for high quality auto accessories such as alloy wheels

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The Samsung Smart TV line-up includes a range of LED, LCD and PDP TVs in order to provide a minimalistic, more immersive viewing experience. The new series also has all the features of Samsung’s Social Hub that allow users to access all types of online content from one location thereby making it easier for viewers to engage their passions by accessing Web-delivered content on their TV screens.

The GCC automotive market is quite resilient and is expected to witness a robust growth in the coming years. According to a recent report published by Globaltrade.net, Saudi Arabia, which is the largest automobile market in the Arabian Gulf region, is expected to see an average yearly growth of more than 10% in the coming three years. Auto industry experts have forecasted car sales would grow to $19bn in 2010 and swell to $25bn by 2013,” the report said.

The luxury car market in the Kingdom in particular and the region in general is projected to grow in double digit between 2010 and 2013. Industry sources reveal that luxury cars sales have been steadily increasing by about 27% every year.

There is also an increasing demand for high quality auto accessories such as alloy wheels, audio and video systems, wheels, and other internal and external accessories,the same report further added. Auto industry experts have forecasted car sales would grow to $19bn in 2010 and swell to $25bn by 2013, the report said.

The GCC automotive market is quite resilient and is expected to witness a robust growth in the coming years. According to a recent report published by Globaltrade.net, Saudi Arabia, which is the largest automobile market in the Arabian Gulf region, is expected to see an average yearly growth of more than 10% in the coming three years.

The luxury car market in the Kingdom in particular and the region in general is projected to grow in double digit between 2010 and 2013. Industry sources reveal that luxury cars sales have been steadily increasing by about 27% every year. There is also an increasing demand for high quality auto accessories such as alloy wheels, audio and video systems, wheels, and other internal and external accessories, the same report further added.

ENOC/EPPCO and A-map have also joined forces to promote their first-ever spring promotion called: ‘Show a Little Love and WIN BIG.’ The spring promotion rewards a daily customer with a Solite battery-for-life, a weekly customer with an iPad 2, and the month-ending customer with a 2011 KIA Sportage car.

He added, “Middle East consumers have come to expect and demand the type of quality prod-ucts that come from US manufacturers, and we are proud to have built a great consumer base in countries like Saudi Arabia, UAE, Bahrain, Oman and others. Exhibiting at Automechanika Middle East is an important part of our strategy for introducing our products to new customers, and strengthening our relationships with existing customers.”

Automechanika Middle East 2011 will feature the best of workshop equipment, tyres & tubes, batteries, parts & systems, repair & maintenance and accessories & tuning industries. Tiss Ltd, world leaders in fuel theft safety devices for trucks, will be rolling out their expansion plans for the region.

Automechanika Middle East 2011 will run from June 7th to 9th at the Dubai International Convention and Exhibition Centre and will feature the best from the workshop equipment, tyres & tubes, batteries, parts & systems, repair & maintenance and accessories & tuning industries.

Kia Motors now has recently opened several new branches Kingdom wide, 7 more in Eastern region alone, upon the instructions of Shk. Abdul Latif Al Jabr, Chairman of the Board of Directors of Al Jabr Automotive to make Kia sales and after-sales services conveniently available for all customers.

Kia Motors Corporation — a maker of quality vehicles for the young-at-heart — was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands.

Another rollout of Bosch’s new products is the presentation of a number of workshop concepts, such as Bosch Car Service for passenger vehicle and commercial vehicle, noting that some new requirements are introduced to suit the needs of the Middle East region. As part of the new product range will be the Beissbarth’s new axles, wheel alignment and tire changers. All the new features can be seen in hall 2 at stand 2AM506.

This will certainly help in understanding the customers’ tastes and dynamics which will allow us to plan the future with innovative new products for the market.” Zafco boasts the largest tyre distribution centre in the Middle East region and has one of the world’s largest warehousing networks with a combined average inventory of more than one million tyres.

Tiss Commercial Di-rector, Matthew Rose, commented: “With recent rock-eting global oil price rises, there has been a huge increase in the number of enquiries we have received from the Gulf Region. Therefore, the Auto-mechanika Middle East is the perfect opportunity to launch ourselves in the area.”

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there are still individual German exhibitors hoping to participate at the event

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Eng. Essa Al Maidoor, Chairman, Society of Engineers – UAE, said: “The exhibition is larger than before and around 10,000 visitors are expected as the hardware, tools and machinery industries have a burgeoning market in the fast-growing economies of the Middle East. Events like Hardware+Tools Middle East play a significant role in raising awareness about the key issues facing the industry and contribute to the overall economic growth of Dubai.”

“Hardware+Tools Middle East, represents the voice of the industry by reflecting the latest trends and developments that impact the business in the region and beyond,” said Ahmed Pauwels, Chief Executive Officer of organiser, Epoc Messe Frankfurt. “The importance of events like these in the promotion and development of the local industry is quite significant. We plan to work together with government and regulatory authorities across the Middle East to ensure that industry best practices and standards are applied to the local industry,” he added.

From a design perspective, Samsung’s new “ONE Design” 5 mm ultra-slim bezel on premium LED TV models impacts the viewing experience by liberating 3D pictures from the TV set. In addition, Samsung has launched a Total 3D Solution, which takes consumers even deeper into theimmersive 3D experience.

Total 3D Solution includes a groundbreaking 3D Audio technology that simulates the height and depth of the audio track by distinguishing between foreground and background sounds to create an immersive experience. Complementing the stylish elements in any home, Samsung Total 3D also includes the world’s slimmest 3D Blu-ray player; the BD-D7500, that comprises smart features and epitomize Samsung’s 3S concept design philosophy—symmetric, slim and slot-in.

High level industry representatives also attended the forum, including from Honda Gulf, Scania, Al Futtaim Logistics, Mitsubishi Motors, GM, Michelin, Daimler, Nissan, Ford, Caterpillar, Mobis and Hellmann Worldwide Logistics among others.

The automotive sector in Jafza comprises of more than 500 companies, including those specialising in car products like tyres & tubes, workshop equipment, batteries, parts & systems, repair & maintenance and accessories.

High level industry representatives also attended the forum, including from Honda Gulf, Scania, Al Futtaim Logistics, Mitsubishi Motors, GM, Michelin, Daimler, Nissan, Ford, Caterpillar, Mobis and Hellmann Worldwide Logistics among others.

The automotive sector in Jafza comprises of more than 500 companies, including those specialising in car products like tyres and tubes, workshop equipment, batteries, parts & systems, repair & maintenance and accessories.

“ENOC/EPPCO’s approach to customer service is holistic; we don’t see ourselves only as the company that fills your petrol tank from time to time,” said Al Rasheed. “We are the team that services your car from start to finish, preserving its lifetime and making its use a far more enjoyable experience. We always strive to on our promise to bring customers speed, convenience, service, and value.”

A-map became the exclusive distributor for Korean-made Solite auto batteries in 2007, and has since successfully grown the partnership to cover the Middle East, Asia, and Africa. There are more than 500 thousand free applications available at the popular Android store and the ASUS A10 has the capacity to install up to 400 applications in its memory.

With the 5 megapixel camera customers can use the A10 device to take photos of their favorite subjects, which can be saved and shared among friends through You Tube and social websites such as Facebook and Twitter.

Automechanika Middle East 2011, which will run from June 7 to 9, 2011 at the Dubai Interna-tional Convention and Exhibition Centre, will see leading American companies participating, in-cluding: Diesel Parts of America, Keystone Automotive Operations Inc, Mustang Dynamometer, Treatment Products Ltd, Cardone Industries, Walker Products Inc, Grant Piston Rings, Tire Group International Inc, Auto Strategies International Inc and Firestone Industrial Products, to name a few.

Julian Blackwell, European Sales & Marketing Director, Firestone Industrial Products, said, “Au-tomechanika Middle East provides Firestone Industrial Products with the opportunity to share the latest information on our new line of truck cab springs. We are also actively seeking new direct distributors for the Middle Eastern countries. By exhibiting, we reinforce our dedicated efforts to serve the worldwide needs of the heavy-duty industry.”

Automechanika Middle East 2011 will feature a German Pavilion that will take up more space than ever before. This record-breaking pavilion will feature 59 exhibitors who come from across the entire spectrum of the German automotive aftermarket.

This represents an increase of close to 25% on the last edition of the event in terms of net space occupied. Furthermore, demand from German exhibitors is so high that despite the pavilion now being fully booked out, there are still individual German exhibitors hoping to participate at the event, taking up space close to their country pavilion.

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formed by Picanto’s LED positioning lamps suggest high levels of design and high tech sophistication

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Exhibitors are keen to participate in Automechanika Middle East as many of them view it as the key to unlock the prospective regional market. Mr. Ousama Abu Khader, Director of Sales & Marketing from Schaeffler Middle East FZE, part of Schaeffler Group, a key German exhibitor at Automechanika Middle East 2011, said: “We find Automechanika Middle East to be the ideal platform for showcasing our products to the lucrative markets of this region.

There is no other event in the Middle East that offers as much reach and latent potential for our sector and as such we consider our participation an essential part of our long term strategy for this region.” New Picanto makes a strong, well balanced and cohesive design statement which avoids unnecessary decoration and combines a contemporary fashionable feel with rational functionality.

Local exhibitor Arwani Trading Company is using the opportunity to showcase its newly launched cutting and welding equipment manufactured by Italian company Helvi. A car body specialist from the company will be demonstrating the simplicity of using the machines and the different technologies and machines used for various applications in welding and cutting on cars.

Mr. Hani Arwani, Managing Director, Arwani Trading, said: “We are delighted to be able to demonstrate our new welding products to the region through Automechanika Middle East. We will set up a demonstration area at our booth whereby visitors can see the products at work and what it is they can do first hand. We are looking forward to using the event to spread aware-ness on their world class welding products as well as the safety requirements for using them.”

The eyes of the tiger, formed by Picanto’s LED positioning lamps suggest high levels of design and high tech sophistication. Combined with a dramatic lower grille opening, the lights create a sporty and distinctive down road graphic.

Bosch produces two different versions of the new control unit diagnostic tester for commercial vehicles: A KTS module for use with a PC or laptop already present in the workshop, and the KTS 800 Truck complete solution with Diagnostic Control Unit (DCU) – a powerful tablet PC also recently developed by Bosch.

The new EPS 200 diesel test bench for testing common-rail injection pumps and injectors produced by Bosch and other manufacturers will be demonstrated for the first time at the trade fair. A warranty rating is also possible for Bosch components. An integrated cooling system, electronic injection quantity measurement and a comprehensive self-diagnostic system help workshops to work with convenience and professionalism and are a simple way to get started with testing common-rail injectors using piezo technology.

Automotive majors wishing to deal in the region see Automechanika Middle East as a vital part of their promotional programme here. Julian Blackwell, European Sales & Marketing Director, Firestone Industrial Products Europe BV, said: “Automechanika Middle East is an international trade fair receiving global attention for its popularity and rapid growth.

The location of the trade fair provides a platform to share product offerings and build relationships with prospective dis-tributors in the Middle East. The event also features the Automechanika Academy that will address key trends and develop-ments in the industry and offer tips and guidance to regional professionals.

By exhibiting, we reinforce our dedicated efforts to serve the world-wide needs of the heavy-duty industry. Automechanika Middle East provides Firestone Industrial Products with the opportunity to share the latest information on our new line of truck cab springs. We are also actively seeking new direct distributors for the Middle Eastern countries.”

Overall, the RF712 notebook is the ideal solution for audio/visual enthusiasts who want to multitask seamlessly across a range of applications, while also enjoying the best graphics on the latest films and games. As the world’s brightest 3D laptop, whether you’re at home, on the move or at work, the RF712 will exceed all of your expectations.

The Academy, to be held today (Wednesday 8th June), the second day of the three-day trade fair, will feature a panel of distinguished speakers with vast experience in their respective fields. The programme, which is free to trade visitors, is being offered as a key value-add to the main trade event by organisers Epoc Messe Frankfurt.

Christophe Campagne, Country President, Schneider Electric-Saudi Arabia, said: “As the global specialist in energy management, we are proud to help our strategic customers address their energy challenges. We, at Schneider Electric, make the energy not only safe, reliable, efficient and productive, but we also became pioneer in making it green by using end-to-end innovative and modular solutions based on EcoStruXure architecture.

In this project, which is the first of this kind in the Kingdom (Tier 4 data center), STC was able to optimize his investment in terms of infrastructure while ensuring maximum availability of its system and minimum operating cost.

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which enabled us to optimize the design of the whole data center through integration of mechanical

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The success of this project is the result of a strong and early collaboration between Schneider Electric and Saudi Telecom Company, which enabled us to optimize the design of the whole data center through integration of mechanical, electrical and IT systems. With more than 30 years of cumulated experience and strong presence in the Kingdom, our customers can always rely on us to make the most of their energy.”

American visitor Kevin Rozsa, VP of International Sales and Marketing of Trasfer, said, “Auto-mechanika is a serious show and is bigger than I anticipated. I am impressed at the way it is or-ganised. In this show I am looking for driver train products. My company exports to 80 countries around the world.”

In today’s non-stop world, peace of mind regarding battery life is also vital. So Samsung’s intelligent charging technology, PowerPlus, enables the battery to keep 80% of its original capacity for up to 1,000 recharges – 3x longer than a typical battery. So it’s more economical and environmentally friendly as fewer batteries need to be replaced.

Akram Muazzen, General Manager of Rolman World, said, “We are participating in this show for the first time and I find it very interesting. We have participated in other Automechanika shows such as the one in Frankfurt where we promoted our bearings. Our company with a $50m turnover was established in Syria in 1969 and it established a presence in Dubai in 1994.”

Trade visitors from around the region made their presence felt as they shopped around for new products, best business deals and checked out the latest trends prevailing internationally. John Carl from France, on the other hand, was a first-time visitor. “I am really impressed with the size of the exhibition. I am looking forward to cutting some great business deals here,” he said.

Hassan Jaffar Birjandi of Iran, a regular visitor to Automechanika Middle East, was there on the first day itself. “I make it a point to visit the show every year as I get the best deals here for my business in Iran.”

Jihad Mahmalat, General Manager, Seder Telecom, said: “We found InfraStruXure very intriguing because the modularity of the system enables you to add and grow with the system at any rate you choose. Additionally, it allows you to build a data center within any budget. We have attained a lot of expertise in installing data centers in Saudi Arabia and take pride in being part of the first Tier IV data center in the country. APC’s solutions stand out in providing all data center solutions under one roof.”

The charging base makes these decorative products wireless, giving you complete freedom of placement anywhere in any combination of colors. ‘Ambience’ products have a radiant glow that transforms any object or wall, to reveal new details with a magical feel and fascinating effects, with an enchanting aura of light.

Vincenzo Ventricelli from Philips commented, “Philips technology has been advancing and simplifying consumers’ lives since 1891.” Designed around the Philips brand pillar of ’sense and simplicity’, these eco-friendly products make it easier for consumers to save energy. “Consumers are increasingly searching for simple ways to make an everyday contribution to the environment and Philips is committed to creating solutions that meets this need.”

All of the energy saving innovations meet the recognized Philips green certification and carry the Philips Green Logo. Philips is a leader in the Dow Jones sustainability index and is dedicated to stimulating energy saving on a global level. Furthermore Philips ranks 3rd in the Greenpeace guide to greener electronics.

“Automechanika in Dubai gets bigger and better every year, and we know from attending past events that visiting delegates are people we want to meet. Over the past year, we have seen our business grow exponentially, and we firmly believe that this growth is rooted in the many international relationships we have worked hard to develop,” added Badami, whose a-map company trades Solite batteries, Asimco brake pads, Fenix and Achilles tyres, and RBI rubber products, among others.

One such international delegation expected to participate in Automechanika in a large way is that of Saudi Arabia, a huge importer of global auto parts and supplies, agree Badami and Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt, organiser of Automechanika Middle East

“The Saudi market, which is one of the largest in terms of both value and volume in the region, is a big draw for international tire and tube manufacturers and distributors,” said Pauwels. The variety of products range from CandleLights, LivingColors, TeaLights, TableLights to sensory SpotOns, and accessories such as Cooler, Coasters, Vase, and Platter.

The afternoon session of the Academy will feature a presentation on Smart Repair – an introduction to ground breaking new Repair Technology by Norbert Wirth, General Manager, Automanzil, UAE. This will be followed by a session on Tuning and Performance, where Peter MacGillvray, Vice President of Events and Communications at SEMA, USA will speak about how specialty equipment affects auto sales.

Automechanika Middle East 2011, will run this week from June 7th to 9th, and will feature key exhibitors from the entire automotive aftermarket spectrum including tyres & tubes, workshop equipment, batteries, parts & systems, repair & maintence and accessories & tuning industries.

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This is truly a strategic partnership that will benefit both Redington Value and Tripp Lite

Calendar June 20, 2011 | Posted by admin

Samsung’s active shuttering 3D technology offers a wider viewing angle, produces higher resolution, more natural colors with much less visual disruption. Its Bluetooth 3D glasses can be worn simultaneously by up to 4 viewers, so all of your friends and family can enjoy optimized 3D entertainment.

Debutants to the show, Cap Group, are exhibiting this year because they recognise the burgeon-ing reputation of Automechanika Middle East in the region. Gary Son, Overseas Sales Senior Manager for Cap Group, said: “This is our first time at Automechanika, we heard a lot about the success of the show and how other companies benefit, so we decided to participate.”

“Participating in Automechanika Middle East has been good for our business over the years. This year we have four booths at the show,” said Surender S. Khandari, Chairman of Al Dobowi Group. “We have participated in this exhibition since the show began and we are the first com-pany to promote tyres and batteries at the event.”

The company boasts of a 2,500 product portfolio that allows its customers to organize, connect, control and protect computer and electronic equipment that are essential to their day-to-day operations. Tripp Lite has introduced pioneering innovations like the first UPS system that has been designed specifically for personal computers and the world’s most trusted premium surge suppressor, the Isobar.

“This is truly a strategic partnership that will benefit both Redington Value and Tripp Lite. The addition of Tripp Lite products not only helps expand our portfolio but also gives us the advantage of providing our customers with an essential integrated solution for data centre set-ups, offering products like power protection UPS units, racks, surge suppressors, cables and software.

We understand the growing demand for efficient and reliable data centre equipment and are committed to meeting our partners needs so that they could service their end customers better,” said Ramkumar B, Vice President, Value Business, Redington Gulf.

Jeff De Sousa, Vice-President, APC by Schneider Electric – Saudi Arabia, said: “Schneider Electric has the vision and the technology to help deliver these solutions and to provide strict ROI controls to our customers. We are proud to be part of STC and the next step of the evolution of datacenter technology & cloud computing in the kingdom.”

Situated in Jeddah, the installation of the data center started in June 2010 with the active support from Seder Telecom – one of the top general contractors for data centers and telephone exchanges for STC. Tripp Lite has developed key power and connectivity solutions for leading companies, SMEs, organizations and even for regular household use.

By boiling the exact volume of water needed, consumers can achieve an energy saving of up to 66% reducing their impact on the environment. The Philips Temperature Control kettles allows consumers to control the temperature at which water is heated – with options of 40°, 60°, 80° and 100°C – resulting in an energy saving of 25% on household kettles, and a reduction in individuals’ carbon footprint.

“We see increasing demand from central and eastern Europe for our expanding portfolio of products – from car tires and batteries to brake pads,” he added. The energy efficient kettles with a One Cup Indicator enable consumers to save energy by avoiding boiling more water than needed.

Dubai’s outstanding reputation for ‘ready stock’ is the main reason behind its enduring reputation for excellence in trading, a reputation Badami says his group has thrived on over the last decade.

“As more and more people get involved in the high-growth aftermarket sector, we strive to provide them with the top advice and guidance from the best in the business,” said Mr. Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt. “In this way we are trying to create awareness of the latest trends and developments and promote industry best practices in the region,” he added.

The first session will begin with the unveiling of the 2010 Dubai automotive aftermarket statistics by Ms. Naseem Saeed Al Mehairi of Dubai Customs – a key reference point for those involved in the regional industry.

“With our experience in 3D and display technology, Samsung has unrivalled professional know-how in the market, which we have used to develop the RF712 and deliver a world class 3D capability to the notebook user. It combines high performance, exceptional entertainment features and cutting-edge design to give both multimedia user and gamers a superior experience,” said Sangsuk Roh, President of Samsung Electronics Levant.

Mr. Arjun Mukerji, Director of Haris Al Afaq, said “We are excited about this new addition to our lineup of solutions to our technical customers. The Programma product range is exactly what our customers are asking for and we, together with Megger, look forward to addressing and supporting these requirements.

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By expanding its operations and maintaining a sound relationship with dealers and customers

Calendar June 20, 2011 | Posted by admin

Haris has been around for over 40 years, Megger has been around for over 120 years – we both have a reliable, solid reputation behind both of us and we look forward to adding the Programma products to our Solutions Portfolio. Now as a supplier of the FULL range of Megger products we are happy to forge ahead with marketing the Programma products, now changed into the Megger brand.”

Mr. Nick Parton, Megger’s Regional Manager stated “Programma was doing reasonably well in this market, but we believe Haris Al Afaq, as a new channel, together with the synergies of their other products will prove an immediate success in launching us into new success. We have exciting new products for the entire range and please do stay tuned”.

“We are glad to welcome the largest-ever participation of national pa-vilions from Germany and the US, which underlines Automechanika Middle East as the key to unlock the potential of this promising regional market,” Pauwels said.

Automechanika Middle East is the leading promotion and networking platform for leading manu-facturers, suppliers and service providers in the automotive aftermarket looking to increase their presence in the region.

Annurag Chawla, Head of Marketing & Communications, Towell Auto Centre (TAC), says, “Environmental sustainability is a priority for Mazda and for us at TAC. Over the years, Mazda has made continuous efforts in reducing their carbon footprints and encouraging the use of recyclable products.

Locally as well, we at TAC continue to be eco friendly. Today, we are proud to say that brand Mazda is very serious and committed to effectively utilizing limited resources and lay great emphasis on environmental sustainability.”

TAC provides quality service to all models of Mazda and makes owning a Mazda extra pleasant with its efficient after sales service and quick response time. With a network of 16 service outlets and ten parts outlets spread across Oman, TAC is the only Mazda distributor in the world to win the Mazda Customer Service award five years in a row. With 98.2% parts deliverability, TAC also offers quick, efficient service with genuine parts available for all models and have highly trained staff who pride in their quality of service.

Tripp Lite solutions cater to data centres that are as small as a remote closet to a full-fledged modern data centre facility. The company offers a wide range of products using efficient, modular & hot swappable UPS’s, intelligent power distribution units, network management tools like KVM, IP console servers etc; cable & connectivity products; racks and cooling solutions.

Key benefits and advantages gained from using Tripp Lite products and solutions promote significant savings from operational costs, seamless connectivity and a marked increase in productivity and efficiencies. The partnership will now allow Redington Value to leverage Tripp Lite products along with other leading brands like Cisco, Fujitsu and HP as essential components for a highly efficient data centre.

This strong commitment for customer satisfaction ensures that they are up-to-date with advances in technology. This prompted their decision to go for a Tier IV technology-led data centre. The planning for this data center for STC started in late 2008.

Switching to these energy saving appliances will help every household reduce its CO2 emission without having to change their lifestyle. The objective was to build a state of the art data center with redundancy 2N (N+1) and high availability to meet the growing requirements of its customer base in real time.

The new Philips energy efficient range of consumer lifestyle innovations is made up of several ingenious vacuum cleaners, a powerful handheld vacuum cleaner, a range of energy saving steam irons, a family of volume control and temperature regulating kettles, Blu Ray home theatre systems, Blu Ray DVD players, a range of LCD TVs and a stunning range of consumer lighting.

Designed to conveniently reduce their impact on the environment without compromising on performance or design, these appliances benefit from new Philips technology which allows them to work at the same capacity as regular ones but by using less energy or incorporates unique features that enables consumers to actively save energy themselves.

Mr P Suresh Kumar, General Manager (Marketing), Reem Batteries & Power Appliances Co SAOC, says, “Automechanika Middle East is an excellent opportunity for us to showcase our entire range of products to our target audience. The show gets bigger and better every year, and we know from attending past events that visiting delegates and prospects are people we want to meet.”

He continues, “We firmly believe that our growth is rooted in the many international relationships we have developed. This year, the show was busy with a large number of end consumers and industry professionals visiting our stall.

We are glad to be a part of this major international trade extravaganza, and have been regular participants at the Automechanikas around the world for over a decade. We are looking forward to their next show to be held in Moscow later this year.”

By expanding its operations and maintaining a sound relationship with dealers and customers, the company has grown from strength to strength. Today, it boasts of a modern manufacturing plant at Rusayl, and a wide network of channel partners in various parts of the world.

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The procedure to make the electrode is similar for both the anode and the cathode

Calendar June 19, 2011 | Posted by admin

Most standard laptop batteries start losing their ability to fully charge (providing fewer and fewer hours of battery life) after about a year and a half. Anyone who’s a laptop user knows how annoying it is to have a battery that suddenly won’t hold a charge for very long, even though it’s still early in the life of the laptop itself.

Finally, a mass-produced electric car is about to hit showrooms. The first Chevy Volt will be available to consumers this November, and it’s time for us to celebrate, because those vehicles are built right here in the good old US of A. This plug-in hybrid’s 40-mile range on a charge might not seem like much, but that’s more miles than that average commute of 75% of the American public.

A new report on the fatal crash of a UPS jet carrying a large shipment of rechargeable lithium batteries suggests that safety issues still remain for transporting these flammable devices, which are used to store energy not only for mobile phones and laptops but also a growing fleet of plug-in vehicles.

The crash, which killed both pilots, occurred near Dubai on September 3, 2010. The Boeing 747-400F jumbo jet had departed Dubai International Airport on a cargo flight toward Cologne, Germany. At 32,000 feet, 22 minutes into the flight, the crew told air traffic control on the ground in Bahrain that warning systems on the cargo compartments indicated fire in the main deck, and that they needed to land as soon as possible.

This week, the Wall Street Journal reported on a possible delay in iPod production because of the shuttering of a polymer manufacturing facility, owned by Kureha Corp., near the Japanese earthquake’s epicenter.  As the WSJ reported, the polymer in question is called polyvinylidene fluoride, or PVDF.  PVDF is used as a binder in lithium-ion (Li-ion) batteries. The WSJ says Kureha owns 70 percent of the PVDF market. (This surprised me, but I trust the WSJ.)

First some background. Li-ion batteries are made by taking powders of the active materials (which hold the charge) and using them to coat a conductive current collector to make an electrode.  The procedure to make the electrode is similar for both the anode and the cathode (or more accurately, the negative and positive electrodes).

Cleantech is losing its mojo to upstarts peddling coupons. That’s apparently a prevailing sentiment among some tech startup executives and investors these days as they compare cleantech to hot web upstarts like Groupon, which generated a lot of buzz when it turned down a reportedly $5-6 billion offer from Google late last year.

“No one in cleantech is worth (billions). Yet you can create this small online team that creates billions of dollars in market cap,” said Kevin Surace, CEO of Serious Materials, an energy efficiency product and service provider in Sunnyvale, Calif., at the SolarTech summit in nearby Santa Clara, Calif. on Wednesday. “John Doerr said it was about energy, energy, energy, and now they do anything they can to get back to the online space.”

Are we underestimating the electric car market? A bullish outlook from Morgan Stanley and President Obama’s energy speech have apparently raised that question, even though neither has made a good case for the answer to be “yes.”

The investment firm dissected the business case for Tesla Motors and issued a research note Thursday that called the Silicon Valley company “America’s fourth automaker” and raised the price target for Tesla’s stock to $70. That’s more than doubling what the shares are trading these days, at mid-$20s. Shares shot up as much as 21 percent on Thursday on the news of the report.

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